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Phone: +49 551 506 75-0E-Mail: info@blackbit.de
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E-Commerce Marketing

Today, marketing measures are predominantly implemented online. The Internet has therefore become the leading medium for most of our customers.

Let’s Talk About Digital Marketing

A lot is written online about digital marketing, inbound marketing, online marketing and content marketing and a distinction is made between marketing and advertising.

Is there a difference between online marketing and digital marketing? Are methods such as social media, content, search engine and email marketing only suitable for e-commerce companies or for all companies? As an e-commerce manager or online retailer, should you work with a digital agency or an agency specializing in electronic commerce?

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In fact, all agencies seem to apply identical methods and use the same online channels. Digital marketing can be understood as a generic term when marketing measures take place on electronic end devices.

As there are hardly any devices today that are not connected to the Internet, we believe that it makes little sense to differentiate between digital marketing and online marketing. Marketing is always about presenting a company or brand in a positive light and creating a desire among potential customers to purchase products or use services. It makes no difference whether the measures take place online or offline.

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What is E-commerce Marketing?

For us, e-commerce marketing means that the result of our measures is a purchase made on the Internet or on a digital device. This is what distinguishes e-commerce marketing from digital and online marketing in general: our aim is to influence the customer journey in such a way that it ends in a measurable purchase. Ideally, we want to inspire customers so much that they become advocates for your brand and accompany them throughout the entire customer journey, from the awareness stage to the advocacy stage.

Marketing in e-commerce is highly effective when it is carried out in a continuous cycle of measures, measurement, analysis and optimization and follows an overarching strategy. It encompasses all online marketing techniques:

  • Search engine optimization (SEO)
  • Search engine advertising (SEA)
  • social media marketing
  • Newsletter and e-mail marketing
  • affiliate marketing

The implementation of online marketing measures generates a lot of data. This is why knowledge of data analytics and web analysis tools is an essential part of online marketing. Even if artificial intelligence helps with the evaluation of large amounts of data today, knowledge of the correlations in online retail and the wishes of customers are the prerequisites for drawing the right conclusions from this data.

Marketing in e-commerce consists of on-site and off-site measures. By on-site, we mean everything that serves to optimize the store or your own platform. On-site measures are usually aimed at optimizing the user experience. Off-site measures take place outside your own store, e.g. on search engines such as Google. They are intended to draw attention to the store and the offer and direct visitors to your own platform.

Digital Commerce Performance Roadmap

Due to the interaction of on-site and off-site measures and the large number of methods, platforms and possibilities offered by online marketing, there is a risk of quickly losing track. Without an e-commerce strategy, success in online trading is usually down to chance. But even with a strategy and clear target definitions, a practical guideline for the efficient implementation of measures supports our team of specialists in their daily work.

Marketing in e-commerce consists of on-site and off-site measures. By on-site we mean everything that serves to optimize the store or your own platform. On-site measures are usually aimed at optimizing the user experience. Off-site measures take place outside your own store, e.g. on search engines such as Google. They are intended to draw attention to the store and the offer and direct visitors to your own platform.

The image shows Blackbit‘s “Digital Commerce Performance Roadmap” on a black background. It is divided into several sections. Three topic areas with time periods are indicated at the top: THEME 1: 01-03/2020, THEME 2: 04-06/2020, and THEME 3: 07-10/2020. In the center is a visual representation of a schedule with various “focus areas” that span three months and several sprint cycles. Each focus area has a numerical designation (1st, 2nd, 3rd month). Below that is the explanation that each focus area has a specific metric to measure progress. At the bottom is an explanation of the “Measures” section, which refers to the specific actions or categories of actions used to influence the metric.
The image shows Blackbit‘s “Digital Commerce Performance Roadmap” with a breakdown into various sprint cycles and focus areas. Three topics with time periods are shown at the top: THEME 1: 01-03/2020, THEME 2: 04-06/2020, and THEME 3: 07-10/2020. Below the first topic, three focus areas are shown for the first three months. Below this, it is explained that each focus area contains specific metrics for monitoring progress. There is also a “Measures” section that describes that measures are specific actions to influence these metrics.
The screenshot shows Blackbit‘s “Digital Commerce Performance Roadmap” with a clearly structured layout. The page describes a three-month plan (Theme 1: 01-03/2020) with focus areas covered over three sprint cycles. There are three main focus areas defined for each month, followed by a quarterly meeting (Quarterly Summit). Additional information on the topic of “Measures” and the focus is listed below the roadmap. The roadmap aims to guide the optimization and construction of a website.

How We Help You Achieve More Success in E-commerce

Many service providers specialize in the setup and programming of an online store. Others concentrate on online marketing. An overarching marketing plan that is more comprehensive than just increasing sales is often only rudimentary. Without bringing together the loose ends of strategy, platform and e-business development, successful development in e-commerce is not possible. The design and development of the online store as well as the subsequent marketing must follow a strategy that has the task of naming specific goals and describing the path to achieving them.

Are You Not Satisfied With the Development of Your Online Business Turnover?

We analyze your online store, work with you to develop a strategy or review an existing one. Our agile, interdisciplinary teams of developers and marketers ensure that on-site and off-site measures always go hand in hand.

The Best Advice - From Platform Selection To E-commerce Marketing

We have proven partner technologies for every e-commerce requirement - and experts who are on hand to provide you with help and advice. We develop strategies, set up your online store, ensure high-performance, secure hosting and support you in marketing your products.

E-commerce platforms

Which e-commerce platform or online store is suitable for my e-business?
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Shopify

The all-in-one e-commerce solution with integrated payment and low entry barriers is popular worldwide.
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xt:Commerce

Continuously developed over many years, the tried-and-tested store system now offers a wide range of functions.
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Shopware 6

Experienced e-commerce player with a new foundation: As a store system made in Germany, Shopware is particularly well suited to the DACH region.
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BigCommerce

Challenger in headless commerce: The store system for small and medium-sized companies is growing in Europe and Asia.
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E-commerce hosting

Speed, reliability and security at a high level - plus simple expandability and fast change management.
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