Why IT projects fail in the context of digitalization

Stefano Viani


08 May 2019 Digital Agency Digitisation

In times of digitalization, society, technology and customer requirements are changing at previously unseen speeds. To keep pace with these rapid developments and stand out from competitors, more and more companies are launching their own projects to modernize their IT architecture. But what requirements will IT systems have to meet in the future? And how should a project be managed to also make the company's working culture fit for the future?

Blackbit shared experiences at the Hamburg@work BusinessBreakfast

As part of the event series "BusinessBreakfast | Unternehmen 4.0" of the digital cluster Hamburg@work

, Blackbit CEO Stefano Viani recently gave a keynote speech on this exciting topic. Under the title "Just missed is also over: Why IT projects fail in the context of digitization", he shared our agency experiences of recent years and spoke about typical obstacles in the modernization of IT structures.

Key factors that cause IT projects to fail in the context of digitization:

  • Traditional software selection process
  • Lack of strategy & customer centricity
  • Lack of management commitment
  • Lack of employee activation
  • Wrong project methodology and unsuitable pricing model

In the expert interview with Hamburg@work CEO Uwe Jens Neumann, Stefano Viani summarizes the content of his talk and reveals what makes for good cooperation between client and agency when implementing IT projects:

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How can IT projects be successfully implemented?

Digitalization demands new ways of thinking and doing things. In order to realize IT projects efficiently, within time and cost budgets and with the best chances of sustainable business success, we rely on agile methods based on the principle of Growth-Driven Design. How this approach minimizes risks during the (re-)launch of digital commerce projects and leads to faster success can be read in our free e-book:


You can also get an overview of our proven approach to implementing contemporary IT projects with the presentation slides from the Hamburg@work talk:


About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.