Selling successfully on online marketplaces Part 1: The idea

Stefano Viani


25 Mar 2018 e-Commerce Marketplaces

The idea - online marketplace knowledge at first hand

Digitalised commerce has many faces. As an agency for digital commerce, we always keep an eye on the developments of the markets and change with the challenges of our customers. And because the sale of products via sales platforms such as Amazon and ebay is undoubtedly an essential aspect of digital commerce, it is important for us to build up comprehensive, in-depth expertise in this area as well.

Erfolgreich verkaufen auf Online-Marktplätzen Idee

Which online platform is suitable for the distribution of my product range? What do sales-boosting product presentations look like on the different marketplaces? To what extent do the business models of the individual marketplaces differ and what formal requirements must be met? Whether as an alternative to your own online shop or as an additional sales channel: Online marketplaces like Amazon and Co. offer many companies the chance to win new customers and increase sales - if you know what's important!

For this reason, we want to offer our customers sound know-how and tried-and-tested services in this area as well. As an internal training project, we have therefore launched the "" project: our own product range of high-quality culinary gift sets, which we have put together against the background of our close ties to the delicatessen wholesaler Viani Importe GmbH and sell via various online marketplaces.

Blackbit goes – Erfolgreich verkaufen Online-Marktplätze

In our blog series Successfully Selling on Online Market places, we give you an exciting look behind the scenes of our entry into the world of online marketplaces - from the development of a product idea with added value and creative conception to the first steps as a marketplace provider on Amazon, ebay and DaWanda to stumbling blocks that companies should avoid as marketplace providers.

In the next part of our series, you will find out which product idea our project is based on, which platforms we use for distribution and what special features the buyers of our gift sets can look forward to.

Curious now? More information now at

About the Author

As Executive Director of Blackbit digital Commerce GmbH, Stefano Viani manages all areas of the agency in the offices in Göttingen, Hamburg, Berlin and Kiev. His passion is the development of marketing strategies and their implementation in concrete measures.

In his free time, Stefano is passionate about riding his motorbike or working out in the gym.